Italian Annurca apple
Malus pumila Mill. cv. Annurca
Why this matters
Male hair loss mostly comes back to one name — DHT. It is not a disease, but a male hair-loss factor within the body; for some scalps, some follicles, its influence shows more plainly than for others.
Pumpkin seed 20:1 concentrate is the second DHT-defense research base in this formula — set alongside saw palmetto, each carrying its own 24-week human study. Putting two independent research bases in one formula isn't about being louder; it's about making the coordinates clearer.
A traditional edible seed from North America
Pumpkin seed has travelled a long road in the diet of North America. First as seed, as food, as a kitchen staple; only later as research material. The Latin name Cucurbita pepo L. — appearing once is enough.
What we chose is a 20:1 concentrate, standardized on β-sitosterol as its marker. This means the measurable active compounds of twenty parts of raw material are compressed into the density of one part of finished product. A powder, a dry concentrate — not the pumpkin seed oil common on the market.
What should be stated up front — the study most often cited to date (Cho 2014)³ enrolled only 76 men. Female users' response was not validated in that study. This botanical goes into the formula because its research coordinates are clear enough — but which population those coordinates belong to, we'll say up front, not hide in the back.
Aligned to the β-sitosterol standardisation grade of the studied active — the same research-grade standard. On form, the study used pumpkin seed oil; we use a 20:1 dry concentrate — what aligns is the measurable level of β-sitosterol, not the form.
The research data
This study ran 24 weeks at a dose of 400 mg of pumpkin seed oil (PSO) per day, with 76 participants — all men with visible signs of hair loss³. The investigators set three directions of observation: clinical assessment, user self-assessment, and an actual count of hair density.
