Ashwagandha
Withania somnifera
Why this matters
One more on the pillow. A few more in the comb. The light on the floor, landing where it shouldn't.
These aren't a warning, but a reminder — the state of your hair can be seen, and it can be measured.
Density, hair count, hair weight, keratin content. Four metrics that turn that hard-to-name feeling back into numbers you can actually read.
Lost density, thinning strands — never a single cause. But whatever the cause, these numbers are hair writing back.
Learning to read them is where this chapter begins.
A single cultivar from Campania
The Annurca apple grows in Campania, Southern Italy — a heritage region under PGI origin protection. Tree age, soil, season — all of it governed.
After harvest, the fruit rests and matures on straw for several weeks. Locals call the practice melaio — an old procedure, and the condition under which this cultivar comes into being.
Extraction uses water as the solvent, concentrating the polyphenols within the fruit — procyanidin B2, chlorogenic acid, and a whole spectrum of apple-polyphenol chemistry. The extract ratio is 4-6:1, meaning six kilograms of fresh fruit reduce to one kilogram of concentrate.
This specification shares its source with the extract used in the Tenore 2018 and De Biasio 2023 clinical studies — same cultivar, same fruit fraction, same solvent, same extract category — the same research-grade standard as the studied active.
The research data
Tenore 2018 (J Med Food)¹ — 250 participants, eight consecutive weeks, 800 mg of water-extracted Annurca apple concentrate daily (the AppleMets branded proprietary extract).
